"Designed by Apple in California": A photo book released by Apple showcasing 20 years of Apple's Technology - chaprama | Insights from the world of Technology and Lifestyle

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Tuesday, November 15, 2016

"Designed by Apple in California": A photo book released by Apple showcasing 20 years of Apple's Technology




Apple today showcased it's yet another product, a photo book called "Designed by Apple in California". Through this photo book, Apple showcased the chronicles of it's 20 years of Apple design. Apple has been known for it's unique design and modesty.

The book has been dedicated to the memory of former ceo Steve Jobs.
"Designed by Apple in California" included products from imac which was released in 1998 to the Apple pencil which was released in 2005. Apple also included the materials and techniques used in making the products.

Apple in a statement said that..

The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”

The book contains 450 images of the gadgets which were shot by the famous photographer Andrew Zuckerman who is known for the famous book "creature book"

Thinking how to get this photo book? The photo book is available in two sizes designed on a specially milled dye paper with matte silver edges.

1) $199 (US) : small (10.20” x 12.75”)

2) $299 (US) :large (13” x 16.25”)

Both the sizes are available from November 16 exclusively on Apple.com in select countries like US, UK, Japan, Hong Kong, Germany and France.


Source : Apple

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