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Sunday, November 6, 2016

Facts about Patanjali that most of us are unaware

As of now, everyone is aware of Patanjali Ayurved which is one of the fastest growing FMCGs (Fast Moving Consumer Goods)  in India. Here we go to disclose some lesser known facts about Patanjali...

    patanjali
  1. Acharya Balakrishna holds 93% stake in Patanjali. Baba Ramdev is a mere brand ambassador for the company
  2. In 2006, Patanjali established University of Patanjali for Ayurved and Yoga with a vision "To innovate An Integral Education System including all spectrums of scientific knowledge and ancient wisdom" 
  3. Acharya Balakrishna is the 48th richest man in India with a net worth 2.5 Billion dollars.
  4. Patanjali Ayurved is planning to launch Apparels where Indian clothes will be called as 'Divya' Clothes and western wear will be called as 'Jeans Kanti'
  5. Patanjali is planning to launch a variety of clothes like Stretchable range of Yoga clothes, a range of herbal clothes.
  6.  During initial years, Patanjali went with a different style of advertising; Word of mouth advertising. They spent very less on advertising which made their products 15 to 20% less cheaper than their competitors. 
  7. Now, they have hired biggies like Mudra, McCann for creating advertisements for them and are spending lumps of money on this.
  8. Rumors are out that Patanjali would be coming out with some portfolio that will amaze people. Few of them are...

  • Patanjali Phones: In a view to counter Chinese domination in the segment, patanjali is planning to launch smartphone with swadeshi technology. In not more than 2 years from now, we will have them in our hand
  • Patanjali Cigarettes: Using some herbal ingredients,  Patanjali is planning to launch herbal cigarettes to counter the ill effects of regular cigarettes
  • Herbal Crackers: Air pollution due to the crackers we use is letting us not to use crackers too much. But Patanjali is coming up with herbal crackers that will overcome the harmful effects.

Source: Business Today


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