Ola launches Ola play; An in- car entertainment system in India - chaprama | Insights from the world of Technology and Lifestyle

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Tuesday, November 22, 2016

Ola launches Ola play; An in- car entertainment system in India

Indian ride-hailing services, Ola introduced a new car entertainment platform Ola play  that allows passengers to listen to music of their choice.Ola is facing fierce competition from its rival Uber travels.

Earlier Ola launched Ride now Pay later service to cash in the wedding season, which is severely affected by demonetization. The new feature "Ola play" aims to target business travelers  who use Ola prime service.

Ola play

Ola,upheld by Japan's SoftBank Group and China's Didi - Chuxing among others, is esteemed at more than $5 billion subsequent to bringing $1.3 billion up in funding. It is hoped to raise another $1 billion this year, as indicated by a source close to the company.

In an interview with Reuters, Ola co-founder and CEO Bhavish Aggarwal declined to comment on Ola's fundraising efforts, but said he saw room for multiple players in the Indian market.
"There is space for different kinds of players," Aggarwal said. "I don't feel that the market's capping out anytime soon."
Ola said its new Play offering will permit riders, by means of their cell phones, to play melodies from Apple Music, Sony Liv, or different stages. Third party developers will likewise have the capacity to create applications for Ola Play. Diversion, shopping and tourism applications will be among the first to be highlighted.

Source: Rueters

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