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Monday, November 21, 2016

Uber launches Uber Weddings in 12 Indian cities

Wedding season in India has arrived and people associated with them are in a dilemma after the sudden announcement of Prime Minister Narendra Modi’s demonetization move to scrap old 500 and 1000rs notes. The Government decision has left many scramble over for cashless solutions and queue outside banks and ATMs. 

In India, the season spanning November to January is considered as the auspicious season for wedding. According to estimate, weddings in India form a staggering $40 million industry. Most of the transactions carried during wedding season   in Rs 500 and Rs 1000 denominations. Keeping in view of the crunch situation, Uber has come up with prepaid wedding service, dubbed “Uber Weddings”. 

Uber weddings
Representative image Inside Uber

The service allows people to pay for specific number of rides at set denominations. This move comes after the launch of “Ride now- pay later" service by its rival Olacabs. Uber has partnered with wedding planning website WedMeGood, wherein people will be allowed to purchase the promo codes. Users will also be allowed to customize promo codes for specific invitations bearing their names or with a wedding hashtag which will be printed and made available by Uber within three working days. 

 The codes can be shared among friends and family for wedding related travel.  Uber has launched the service in 12 Indian cities that include New Delhi, Ahmedabad, Bengaluru, Chandigarh, Chennai, Hyderabad, Jaipur, Kolkata, Ludhiana, Pune, Udaipur and Lucknow. Apart from India, Uber offers Uber weddings in Washington DC, San Francisco, New York, Boston and LA as well. 

“Weddings in India are typically an elaborate affair, often spanning month-long planning and week-long celebrations involving family and friends. While we all enjoy the fun and celebration, they also bring in the logistical challenge of a coordination and managing the commuting needs,” Uber India general manager (Delhi and NCR) Prabhjeet Singh said.

Uber weddings will be live till  February 2017.

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