Flipakart Launches 'Smart Buy' to retail Electronic accessories and Home plastic products - chaprama | Insights from the world of Technology and Lifestyle

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Friday, December 9, 2016

Flipakart Launches 'Smart Buy' to retail Electronic accessories and Home plastic products

Flipkart is all set to launch its own brand called 'Smart Buy' to sell electronic accessories and home plastic products on this brand name. Flipkart is planning to launch products on this brand in 6 months.


Flipkart Smart Buy brand will also market personal care devices like trimmers, shavers, hair dryers, hair straighteners. Flipkart is also planning to launch another brand in next 6 months which will market its furniture products.

flipkart

The move from flipkart has come after amazon India launching similar own brands like Symbol and Myx for Men's wear and Women's ethnic wear and Solimo in kitchen small appliances category.



Myntra also marketing most of the products with own brands like Roadster and HRX to sell Men's wear clothing. Myntra sells 25% of the products from its own brands. This led flipkart to initiate selling products using a private brand.

“The products for Flipkart will be sourced globally China, India or Malaysia. Launching private label brands reduce returns as we deliver good quality products; there will be a repeat value for consumers and it will also benefit sellers through this platform said Menon.

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