Narendra Modi to launch Lucky Grahak Yojana and Digi-Dhan Vyapari Yojana tomorrow on the eve of Christmas - chaprama | Insights from the world of Technology and Lifestyle

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Saturday, December 24, 2016

Narendra Modi to launch Lucky Grahak Yojana and Digi-Dhan Vyapari Yojana tomorrow on the eve of Christmas

Prime Minister Narendra Modi will be unveiling the two Kaun Banega Crorepati schemes launched a few days back to incentivise consumers and merchants who made digital payments from November 8, 2016. The schemes are Lucky Grahak Yojana and the Digi-Dhan Vyapari Yojana. Prime Minister is launching these two schemes tomorrow on the eve of Christmas.

For this scheme, Government has already put aside Rs125 crore from the National Financial inclusion Fund. The government has also ordered National payment corporation of India (NPCI) to conceptualize and launch the scheme very soon.

How to win Rs 1 crore cash prize from NPCI for making Digital payments

The digital transactions made in the range between Rs 50 and Rs 3000 are eligible for the scheme.

Who is eligible for this scheme?

Eligible Payment Modes:


  • ·         United Payment Interface (UPI)
  • ·         USSD *99#
  • ·    Rupay cards (payment made through visa, master or   maestro cards are not eligible for this scheme)
  • ·         Aadhar enabled payment service (AEPS)

The government is targeting people living in rural areas and smaller cities where digital payment penetration is very less. Also, the focus will be on poor and middle-class citizens and small business. Any payment made digitally for any purchase like grocery, fuel, shopping etc are eligible for the scheme. I don't think, people spending a large amount of money in shopping malls in metro cities will be eligible for the scheme.

How the lucky draw is conducted?
Lucky Grahak Yojana [Consumers]:


  • ·         Rs 1000 daily for 15000 lucky consumers
  • ·         Weekly prizes of Rs 1 lakh, 10,000 and 5000
Digi Dhan Vyapar Yojana [ Merchants]:

  • ·  Weekly prize of Rs 50,000, 25000 and 5000 and merchants.
Mega Draw on 14th of April – Ambedkar Jayanti

  • ·       3 Mega Prizes for consumers worth Rs 1 crore, 50 lakh, 25 lakh for digital transactions between 8th November 2016 to 13th April 2017 to be announced on 14th April 2017
  • ·      3 Mega Prizes for merchants worth Rs 50 lakhs, 25 lakh, 12 lakh for digital transactions between 8th November 2016 to 13th April 2017 to be announced on 14th 
The estimated expenditure on the first phase of the scheme (up to 14th April 2017) is likely to be 340 Crores.



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